Designing is a matter of concentration. You go deep into what you want to do. It’s about intensive research, really. The concentration is warm and intimate and like the fire inside the earth – intense but not distorted. You can go to a place, really feel it in your heart. It’s actually a beautiful feeling.
Design is about creating spaces for people to enjoy and of course, creating moments where you elevate the spirit, but ‘design for good’ is figuring out a program that not only creates better spaces, but creates jobs, creates new industry and really kind of raises the conversation about how we rebuild.
Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.